New single and visuals from soul and pop charting artist Reuben Alexander, entitled ‘Always There'. Creating a fresh sound of classic soul with contemporary pop essence, Alexander has garnered significant success in the UK, with press labeling him as America’s “best kept secret”. Other successes include a sold-out tour with Ne-Yo, charting in Europe and multiple singles going to #1. The foundation of the new project is based on a core collaboration with Grammy Award Winning, RIAA Platinum Certified producer Josh Stevens.
Reuben Alexander’s signature soul sound is highlighted by musician mastery and is a unique blend of smooth R&B, soulful funk and pop. He creates a fresh sound of classic soul with contemporary pop essence. The foundation of the new project is based on a core collaboration with Grammy Award Winning, RIAA Platinum Certified producer Josh Stevens. The LP “In Reality” to be released later this year, encompasses Alexander’s unique ability to reflect on human emotions with emotive and introspective lyrics highlighting love, loss and hope. Alexander explains how storytelling and observing others including himself is at the root of all of his creative expression. "The songs can come from anywhere at anytime. I've had it happen in dreams and I record it right away. I can be in the shower, in the car or walking and something hits me” The LP is a true collaboration with Alexander enlisting other featured artists bringing a multitude of various influences to the music. Artists appearing on the record include Grammy Award Winning blues-rock phenomenon Micki Free, Thurz and renown funk musician Nathanial Phillips of PLEASURE, Jennifer Phillips from UK X-Factor. Reuben Alexander found inspiration from listening to the classic records of Quincy Jones, Marvin Gaye, and Stevie Wonder, which is evident throughout his writing. The LP presents significant funk and soul elements, whilst maintaining current pop appeal. He succeeded in creating a body of music that listeners can connect to both emotionally and physically. This stunning fusion of hypnotic tones and deep bass rhythms is guaranteed to get audiences moving. "I want the LP to move people musically, lyrically and emotionally. It's really important to connect” confides Alexander. The music highlights self-appreciation with Alexander emphasizing taking action in one's life and standing up for your own authority. This is evident in the single “Gotta Give It” which focuses on the importance of a life with purpose and passion. The song blends old-school funk with modern electronic vibes. It’s soulful, upbeat and catchy, with a vibrant brass section, creating the ultimate feel-good track. While “I Can’t Stop” showcases Alexander’s more soulful smooth R&B approach; including romantic lyrics, laid-back harmonic vocals and a sexy melody. The video for “I Can’t Stop” has received 2.6 million views to date, resulting in a successful UK tour, where Alexander opened for Beverly Knight. The single also received extensive radio play in the UK. Alexander’s previous musical endeavor LIVIN OUT LOUD found significant success in the UK, with press labeling them as America’s “best kept secret”. Other successes include a sold-out tour with Ne-Yo, charting in Europe and multiple singles going to #1. Reuben Alexander is looking forward to the next chapter in his prolific musical journey. Reuben Alexander is due for release worldwide.