Kevin Ross shares his new video « Sweet Release »
Kevin Ross
New video « Sweet Release »
Kevin Ross makes a standout achievement with “Sweet Release”, which is currently in the Top 10 position on the Billboard Adult R&B Chart. A complete artist (songwriter, producer, singer, performer) and creator of his own music label, Art Society Music Group (ASMG), Kevin Ross is rising to the forefront of the culture with
#1
Billboard entries on the Adult R&B Chart, countless sold-out shows, and more than 100 million streams across platforms. Along the way, he has picked up nominations at the Soul Train Music Awards, NAACP Image Awards, and iHeart Radio Music Awards. Credits / collaborations include artists such as Ty Dolla Sign, Kevin Hart, Ne-Yo, Nicki Minaj, Lil Wayne, Trey Songz, T.I., Tank, Lecrae, and Toni Braxton to name a few.
Kevin Ross’s video for “Sweet Release” captures the inimitable essence of the modern woman – multi-hyphenate and defined by her endless well of strength, courage, and sensuality. Through intimate vignettes and carefully selected emblems of identity, the music video follows a woman as she lets go of the masks and captures her “sweet release” through sensual moments spent in a serene bubble bath, embracing her loving partner, and softly unraveling the layers of her identity until she is her true uninhibited self. Covering her eyes, she wears a blindfold that highlights words such as “Confident”, “Capable”, “Empowered” and “Queen”. Word by word, she unbinds the blindfold until she transcends home to a deep breath of renewal. By the end of the video, she is seen gazing powerfully and unapologetically into the center frame. Kevin Ross serves as a narrator throughout this process as the story cuts between fragments of Ross playing on a grand piano over a dreamy and hypnotic ocean of clouds, captivating the audience with his smooth, richly decadent vocals and his signature, timeless presence.
When you take the wheel, you control your own destiny.
An accomplished singer, songwriter, producer, and performer, Kevin Ross determines his course on his own terms. The Washington, D.C.-born artist elevates R&B through eloquent songcraft, rich sonic architecture, and downright traffic-stopping vocals. Since launching his career in 2016, he has quietly risen to the forefront of the culture with over 100 million streams and counting,
#1
Billboard
entries on the Adult R&B Songs Chart, and countless sold-out shows. Now, he continues to forge ahead with more music in 2023 under his artist-owned label Art Society Music Group (ASMG).
“I love to collaborate, and the music never stops,” he explains. “It still has to get done, so I’ll make it myself. Whether I knew it or not, producing was already written into my DNA as an artist in terms of who I was supposed to be all along. That’s not just an artist who can sing, but an artist who can write, produce, perform, and execute at the highest level possible in order to deliver to the masses.”
Kevin vividly recalls his first memory of music, listening to Lisa Stansfield’s “All Around The World” from his car seat as a baby. He went on to obsess over the likes of Marvin Gaye, Stevie Wonder, Donnie Hathaway, and Smokey Robinson. Following his high school years at Duke Ellington School of the Arts, he earned a scholarship & degree to Boston’s prestigious Berklee College of Music. Settling in Atlanta, he initially made waves behind-the-scenes, penning hit charting tunes for the likes of Trey Songz, Toni Braxton, Tank, and many more.
As a solo artist, he wrote, recorded, and produced “Long Song Away” in 2016, toppling both the Adult R&B Songs Chart and the Urban Adult Contemporary Chart at
#1
. In between collaborations with Kevin Hart, Ne-Yo, and T.I., he built a bulletproof solo discography highlighted by
The Awakening
[2017],
Drive EP
[2017], and
Audacity Vol. 1-2
[2020]. From the latter, “God Is A Genius” generated 13 million streams across platforms. Along the way, he also toured alongside legends Babyface, KEM & Maxwell, in addition to picking up nominations at the Soul Train Music Awards, NAACP Image Awards, and iHeart Radio Music Awards.
In 2019 he founded Art Society Music Group as the home for all of his releases. With Kevin at the helm 2021’s Drive 2 [ASMG/Empire] represented another high achievement. It bowed at
#1
on the iTunes Top R&B/Soul Albums Chart, while “Looking For Love” vaulted onto the Top 10 of the
Billboard
Adult R&B Radio Play Chart.
Beyond acclaim from
Billboard, Rolling Stone
, and
BET
,
Washington Post
proclaimed,
“Ross doesn’t sound like he’s trying to find a musical identity. He knows who he is, and his album reflects that.”
“
Drive 2
definitely shows growth,” he notes. “It’s been five years since the last one. I was producing a lot more on the second installment. I’m way more confident in my ability. It’s leaps and bounds better than the first. It’s all just time, growth, and awareness.”
You can hear it, see it, and feel it on his standout single “Sweet Release.” Proving to be another smash produced and written by Kevin with bright guitar threads around a simmering beat as his voice flutters from vulnerable verses into a vital hook highlighted by hypnotic high register.
“Everybody has a guilty pleasure or something to take them away from the daily monotony,” he observes. “It’s more so about escapism than it’s meant to be sexual or sensual. For me, the main key is the escape. If you’re riding in the car, you can play the song. It could just feel liberating like a cool breeze. This song is transformative in a sense. Wherever you are, it can be your soundtrack.”
Ultimately, Kevin keeps creating the soundtrack to your life.
“When you listen to me, I hope the music makes you feel something, puts a smile on your face, or provides comfort,” he leaves off. “It’s much bigger than me. I want you to make memories to these songs. I couldn’t ask for anything else. For me to be complete, I need to write, produce, arrange, mix, and perform on stage to affect people. I feel like I’m doing what I need to do, and this is where I’m meant to be today.”
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